Our Story
About
Before becoming a Maison, GÉRI was a gesture repeated on paper.
It all begins with a hand and a gaze. Notebooks filled with drawings, lines traced again and again, like a silent conversation between the eye and the material. Creation was not born of a business plan, but of an intimate need: to give shape to an emotion.
Maison GÉRI is part of this continuity. A discreet heritage, observed gestures, passed on without speeches, learned with respect for detail and precision.
The Géri Spirit
Here, jewellery is not an accessory.
It's a language.
The Founder
Géraldine Samuel
Géraldine Samuel has been immersed in gemstones and jewellery since her earliest childhood.
She grew up between Paris and Provence. She is the fourth generation of her family to work in the world of jewellery. As a child, she listened passionately to the precious advice and secrets of her grandfather Fred Samuel, founder of Fred.
After business studies in Paris and gemology studies in Los Angeles, Géraldine Samuel worked for several major jewellers (Breguet, Lorenz Bäumer). Drawing on these experiences which confirmed her knowledge and developed her vision of Fashion and Art, she now approaches modern luxury in a new way through a jewellery collection imbued with elegance, humour and sensuality.
Géraldine Samuel has created a universe that is both glamorous and feminine. She launched her first jewellery collection in France, composed of four lines developing several themes.
Géri's jewellery pieces were available at L'Eclaireur, in Paris, in 2013.
In 2024, Géri went to Bangkok to produce a jewellery collection and set up her sourcing of stones and manufacturers. Her wish is to create a Haute Joaillerie Maison.
4th
Generation
2013
L'Eclaireur
2024
Bangkok
Paris
Atelier
The Heritage
As a child, she listened passionately to the precious advice and secrets of her grandfather Fred Samuel, founder of Fred.
Fourth generation